Amsterdam-Based SOUS Raises €4M Seed Round To Scale AI Platform And Expand Globally

The round was led by seed + speed Ventures, with participation from existing investor PeakBridge, as well as āltitude, Gekko Capital, and several angel investors.

Founded in 2022 by Devon Scoulelis and Thomas Scholte, with William Hurst later joining as CTO, SOUS is building digital infrastructure to help independent restaurants grow. Its platform enables restaurants and food brands to boost online visibility, sell directly to customers and manage customer relationships across multiple channels.

The company highlights a major shift in the restaurant industry, where customer discovery is increasingly happening online via search engines, maps, social media, and AI assistants. At the same time, many restaurants rely on fragmented tools and third-party platforms that take commissions and control customer data.

Read Also - London Based Granola Hits Unicorn Status With $125M Funding

SOUS aims to address this by developing AI-powered software with autonomous agents that work continuously to support restaurant growth. These tools help improve discoverability, drive traffic, convert it into direct orders, and automate marketing and customer engagement.

The platform also allows restaurants to retain ownership of their customer data, rather than handing it over to third-party marketplaces. To accelerate adoption, SOUS is partnering with key players in the restaurant tech ecosystem including European reservation platform Zenchef.

With the new funding, SOUS plans to expand its product, AI, and commercial teams, while strengthening its presence across Europe. Germany is its first key expansion market, where it is already building partnerships with restaurants and integrating with local technology providers.

“Running a restaurant means running a digital business. The local entrepreneur doesn’t have the budget for a CMO, CFO and CTO. We’re building an AI agent that takes over part of that work, so the local pizzeria has the same firepower and tools as large players like Domino’s with their many employees and budget,” said Thomas Scholte, co-founder and CCO, SOUS.

“We believe we are only at the beginning of a massive shift in how restaurants operate. Restaurants are entering an era where AI will actively work on their behalf managing their visibility, bringing guests through the door and helping them grow revenue. Our goal is to build the digital growth engine every restaurant needs to take advantage of this shift,” said Devon Scoulelis, co-founder and CEO, SOUS.