Amplience funding news – London-based Amplience Secures €37.9 Million in Funding

The funding, from AshGrove’s €650 million Specialty Lending Fund II, will support Amplience’s growth and platform improvements. This brings the company’s total funding to over €249 million.

Bart Cloyd, Co-CEO and CFO of Amplience, shared the company’s vision: “This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success.”

The company works with top customers in EMEA and North America, helping them create, manage, and share content easily across websites, emails, apps, and social media.

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Recently, the company has started using AI to make content production faster and more efficient strengthening its leadership in composable architecture.

AshGrove Capital’s investment builds on it’s previous partnerships with Farview Equity Partners and Octopus Ventures. This funding will help Amplience grow and shows AshGrove’s trust in the shift to composable architectures.

James Cunnah, Director at AshGrove Capital, stated: “Amplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team.”

Guy Sochovsky, Founder and Partner of Farview Equity Partners, also commented on the development: “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision.”

The funding supports it’s goal to change how e-commerce content is created especially as businesses move from traditional CMS to flexible composable solutions. This change helps companies quickly adjust to customer needs while staying efficient.

About Amplience

Amplience uses AI to combine data, performance insights, and generative AI, helping businesses create engaging content that provides personalized and connected shopping experiences.