Ameba funding news – London-based Ameba Secures €6.4 Million in Seed Funding

Lead by founders Craig Massie, a former Palantir engineer who developed the best-in-class data privacy tool for an S&P 500 company, and Cedrik Hoffmann, a former supply chain director and co-founder of e-commerce behemoth VALOREO, Ameba has a world-class team of professionals in AI, quant, and deep-tech.

The Ameba platform leverages AI on top of current technologies to provide brands with unparalleled, real-time, customized insights into their global supply chains. It does this by drawing on the pair's experience in resolving the most complex business and data challenges.

It consolidates data from numerous "sources of truth" platforms, including emails, WhatsApp messages, PDFs, Excel files, and more, by automating the extraction of data in multiple languages from these dispersed sources.

By gaining knowledge about the origin and current state of each product in a supply chain, companies may anticipate changes, address obstacles, and get unmatched transparency into their environmental initiatives. Ameba enables companies to respond more quickly and nimbly to the constantly shifting needs of the market, authorities, and business community in this way.

Businesses can also drastically reduce human data entry by thirty percent and address crucial flaws in the chain by using Ameba to streamline processes. An average of 8% of unrealized revenue is lost each year due to stockouts caused by 50% of supplier orders being delayed. Unexpected incidents are rarely the source of such delays; instead, Ameba is designed to solve persistent and frequently disregarded inefficiencies.

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To put the impact of these inefficiencies into perspective, a company's operational costs can be reduced by as much as 5% simply by increasing suppliers' on-time delivery (OTIF) to 100%. Furthermore, it has been demonstrated that a 4% decrease in supply chain expenses can double profits.

In general, supply chain interruptions can hinder the growth of the world economy, increase inflation, and result in 62% losses for the typical corporation. With 40% of consumers eager to transfer brands to find out-of-stock items, supply shortages and the ongoing push to adjust to customer and regulatory expectations present competitive hurdles.

For example, well-known firms launch between 12,000 and 1.3 million new goods annually, posing challenges for sustainability and supply management. In parallel, EU regulators are imposing supply chain transparency requirements via Digital Product Passports (DPPs).

These issues are widespread in all industries, but they are most pressing in those that have historically lagged behind in the digital transformation—like fashion—despite the fact that they are under the greatest pressure to change.

Cedrik Hoffmann, co-founder and CEO of Ameba said, “Brands today face intense pressure to meet rapid shifts in consumer trends while delivering on expectations for fast, low-cost, and sustainable supply chains, Many of the biggest names in fashion still manage their supply chain data on Excel and communicate with suppliers via email or WhatsApp. We want to transform customers’ operations while meeting them where they are today. With Ameba, we’re turning supply chains from bottlenecks into engines of growth.”

Craig Massie, co-founder and CTO of Ameba said, “With brands constantly juggling data, managing sprawling inventories and fighting fires across their supply chains, they have no choice but to be reactive; to address the task or fight the fire directly in front of them, They rarely have time to take a step back, look at their supply chain as a whole and identify areas of untapped efficiency and growth. Ameba finally transforms these reactive processes into proactive solutions that are only possible due to our team’s deep understanding of the market, its challenges and the tech needed to solve them.”

Isabella Yamamoto, Principal at Visionaries Club, added: “We’ve seen immense downward pressure on supply chains across all industries, with organisations fighting against increasing complexity and fragmentation in their supplier base. After speaking to many supply chain owners, we were convinced that Cedrik and Craig had the experience to build a disruptive business using AI to eliminate fragmentation in supply chains and unlock competitive advantage for brands.”

About Ameba

Ameba's state-of-the-art platform is easily integrated into current processes, enabling businesses to immediately realize the full potential of their supply chain. Their goal is to enable clients to turn their supply chain from a growth-promoting bottleneck into one that functions as a catalyst, which perfectly captures the crucial role supply chains play in modern organizations.