Ambassify acquisition news – Belgium-based Ambassify has Acquired Social Seeder

Employee Advocacy and Employer Branding are becoming important for business success. Companies focusing on these areas aim to grow, scale, and stay competitive.

By merging with Social Seeder, Ambassify strengthens its position in Europe and expands its influence in Employee Advocacy and Engagement.

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Both companies share the goal of helping businesses use employee voices to improve marketing, simplify recruitment, and increase internal engagement. They focus on empowering employees with advanced tools.

Koen Stevens, Ambassify co-founder & CEO, says, “2024 has been an important year for Employee Advocacy & Engagement, as well as the Employer Branding market, and we can sense an upcoming wave of consolidation. I’m happy we’re one of the first to take action by acquiring Social Seeder, a well-known player with a strong reputation for ease of use and customer support that matches our Ambassify values. Our acquisition of Social Seeder underlines our market leadership in the Benelux and adds fuel to our growth in the EU and APAC. The merger definitely has great potential after the pioneering work our teams have done to bring employee advocacy and employer branding to the local markets. The combined knowledge and data both companies have built up over the years, and specifically Patrick’s thought leadership and network, will allow us to develop new initiatives that will redefine the broader space. Especially now, when budgets are under pressure, our shared vision will become more essential than ever.”

About Social Seeder

Social Seeder, founded in 2013, combines a strategic approach to employee advocacy with a platform that builds connections and boosts engagement. Originally offering basic social media sharing, it aimed to involve people close to an organization, like employees and customers, turning them into online ambassadors.

About Ambassify

Ambassify, founded in 2017 by Koen Stevens, Bert Celis, and Wim Mostmans, helps companies turn employees into brand ambassadors, using their genuine voices to increase brand visibility and improve social media content sharing.