Algori Secures €3.6M To Expand Its AI-Powered Shopper Insights Platform Worldwide

The round included new investors Red Bull Ventures, Tech Transfer Agrifood (Clave Capital), Co-Invest Capital, AttaPoll, and Firstpick, alongside continued support from Shilling, Flashpoint, and Change Ventures. Industry veteran Jared Schrieber, co-founder of InfoScout, is also among the backers.

The FMCG sector relies on detailed shopper data to guide decisions on distribution, pricing, promotions, assortment, and innovation. Traditional panels, however, use small samples of 4,000–20,000 households, limiting SKU coverage, speed, and granularity, leaving manufacturers and retailers without reliable, timely insights.

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Algori addresses this gap by collecting purchase data directly from consumer receipts, both physical and digital, via its apps. Its proprietary AI-based classification engine structures each item at the SKU level, delivering high-resolution insights by retailer, category, and shopper segment without requiring retailer integrations.

This dataset provides visibility into full shopping baskets, store-level pricing, purchase missions, and retailer format patterns. Unlike traditional panels, Algori offers detailed insights across a broad range of products and manufacturers, supporting analysis of category performance, shopper leakage, basket composition, and pricing or assortment impacts.

CEO Andrius Juozapaitis notes that the shopper panel industry is undergoing a fundamental shift, as manufacturers and retailers increasingly demand faster, deeper, and more detailed data capabilities traditional panels cannot provide.

Our approach diverges by combining artificial intelligence technology, scale, and data recency. Outside of VC funds, we’re now backed by FMCG companies intent on solving their own data challenges. It’s an enormous endorsement from within the industry, and proof FMCG stakeholders understand the value of the most granular, high-frequency purchase insights platform for Europe and beyond.

The new funding will enable Algori to expand into multiple European markets, including Poland, Germany, and France, with plans to enter Latin America thereafter.

It will also strengthen the company’s shopper panel capabilities through broader purchase and behavioral data collection and accelerate the development of new AI-driven insight solutions to better serve the evolving needs of FMCG manufacturers and retailers.