Funding

Adclear Raises €2.4M To Use AI For Financial Compliance

Nov 13, 2025 | By Kailee Rainse

London-based Adclear, an AI compliance platform, has raised an oversubscribed £2.1 million seed round led by Outward VC, with support from AFG Partners, Tenity, angel investors including Clearscore founder Dan Cobley and Coinbase MD Keith Grose (via a16z Scout Fund), and the Ventures Together community. Haatch and Force Over Mass Capital also participated after backing the company at pre-seed.

SUMMARY

London-based Adclear, an AI compliance platform, has raised an oversubscribed £2.1 million seed round led by Outward VC.

Adclear offers an AI-powered platform that automates compliance checks for financial marketing content and product updates. Banks, fintechs and crypto/trading platforms use it to ensure customer communications meet regulations while keeping a full audit trail for compliance teams.

Users can submit social media images, videos, emails, articles, Google and Meta ads, websites, product screens, and more. The system quickly provides detailed guidance on changes needed for compliance. Adclear is also building tools to cover the full FinProm approval process, including post-publication monitoring of affiliates, partners, and financial influencers.

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Doni Hoti, CEO and co-founder of Adclear, comments: In the world of AI-powered marketing, teams are able to create, personalise and disseminate more content, more quickly than ever before. But if brands in the finance space want to 10x their marketing, they need powerful tools to ensure it doesn’t become a regulatory nightmare.

Adclear’s AI enables compliance to move at the same speed as creation, unlocking a new frontier for communications innovation whilst removing a major burden from marketing and compliance teams alike.

Adclear’s platform cuts compliance review time by an average of 88%, streamlining the traditionally slow, iterative process for marketing materials. This lets brands keep up with modern marketing while reducing risk and freeing legal and compliance teams from repetitive manual tasks.

Founded in 2024 by Doni Hoti, Joe Jordan, and Cameron Ward, Adclear is already used by marketing teams at banks and fintechs, including Lloyds Banking Group, PensionBee, Plum, Yonder, InvestEngine, ActivTrades, and Trade Nation.

After establishing a strong presence in the UK, supporting FCA, ASA, and other regulatory requirements, the company has expanded its platform to EU and US-regulated markets, with APAC and MENA regions planned next.

The new funding will help Adclear grow its team, expand internationally, and launch new products and services.

About Adclear

Adclear is an AI-powered compliance platform that helps marketing teams in finance get instant approvals while ensuring FCA-compliant financial promotions. By automating manual reviews and providing detailed audit trails, Adclear reduces risk, accelerates marketing operations and enables brands to scale campaigns efficiently without compromising compliance.