SpotAR was founded in 2016 and is a web-based Augmented Reality platform designed to bring culture, tourism, and education to life through immersive, browser-based experiences—without requiring users to download an app. The company combines a B2B project approach with a scalable SaaS model, enabling cities, museums, and institutions to create and manage their own AR tours through an intuitive content management system. By incorporating gamification elements such as AR puzzles, interactive avatars, and digital scavenger hunts, SpotAR enhances engagement and encourages interactive, playful learning in public spaces.