SportPesa was founded in 2014 and has grown into one of the fastest-expanding companies in the global gaming and sports entertainment industry. As part of the SPENDIT ecosystem, SportPesa leverages the universal appeal of sports to connect people across continents, creating engaging experiences for customers while supporting sports clubs and contributing to communities. With a strong focus on innovation and social impact, the company operates across multiple international markets, including offices in Liverpool, Kenya, Tanzania, South Africa, Russia, Italy, and the Isle of Man. Backed by a large and dedicated workforce, SportPesa serves millions of users worldwide, offering entertainment while fostering community development and global connectivity through sport.