About Latana

Founded in 2017, Latana is a global consumer insights platform focused on advancing brand tracking for marketers, brand leaders, and strategists worldwide. Established to create a new generation of research tools, Latana combines innovative ad-based sampling with non-incentivised surveys to deliver highly accurate and reliable data across diverse markets and niche audiences. Its data-driven approach empowers brands of all sizes to gain deeper consumer understanding, make informed decisions, and drive sustainable, cost-effective growth with greater confidence.