CleanHub was founded in 2020 by Joel Tasche and Florin Baeriswyl with the mission of preventing plastic pollution before it reaches the ocean. Inspired by firsthand experiences with ocean plastic pollution in regions lacking formal waste systems, the company focuses on scalable plastic recovery and waste management solutions, particularly in coastal and river communities. Rather than concentrating solely on recycling or cleanup efforts, CleanHub addresses the root cause of pollution by building and supporting waste collection infrastructure where none exists. Through a circular economy approach centered on transparency, recovery, and shared responsibility, the company aims to create sustainable waste management systems that protect ecosystems and improve community well-being.