Adsquare was founded in 2012 and is a real-time data exchange platform that enables advertisers to access accurate, scalable audience data for more relevant and effective campaigns. Built with a mobile-first approach, Adsquare leverages proprietary location data intelligence to provide insights based on real-world movement and behavior. Through its self-service Audience Management Platform, advertisers gain full transparency and control over data usage, allowing them to create audience segments, activate campaigns across programmatic platforms, and improve targeting, measurement, and overall campaign performance.